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Lord Alan Sugar made to remove teeth whitening ad after breaking guidelines
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metro.co.ukLord Alan Sugar has been found in breach of advertising guidelines and forced to remove a tweet promoting a teeth whitening product.
The 73-year-old Apprentice host previously said the Stylsmile Teeth Whitening Toothbrush Kit would be a ‘perfect Xmas gift’ however he failed to make clear it was an ad, according to the Advertising Standards Authority (ASA).
The businessman is a director of the manufacturer, Stylideas Ltd, and, alongside a previous winner of his TV show, Tom Pellereau, who won the series in 2011, owns a 50% share in the business.
He tweeted on 9 December, 2019, with a link to the website: ‘If you know someone who’s longing for whiter teeth, this is the perfect xmas gift for them.’ Embedded in the post was another tweet by
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