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Live Nation UK & MelodyVR Partner for Virtual Reality Concert Series Live From O2 Academy Brixton

Britain show performer concert Music

09.07.2020 - 02:43

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Earlier this month, Live Nation U.K. and the virtual reality company MelodyVR partnered on Wireless Connect, a virtual version of London’s long-running Wireless Festival that featured 360-degree VR performances from 70 artists out of London and L.A., drawing over 132,000 fans from more than 34 countries.

Now, the companies have announced an expansion of that partnership with Live From O2 Academy Brixton, a new experience that will allow artists to connect with fans via one-off VR concerts.

Live From O2 Academy Brixton will deliver live artist performances from the London venue using MelodyVR technology, with audiences able to choose the vantage point from which they'd like to watch the show.

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