L'Oreal to remove 'whitening', 'lightening' and 'fair' from skin care products
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mirror.co.ukCustomers are boycotting French cosmetics giant L'Oreal after the brand announced it would remove the words "white" and "whitening" from its products, but would still continue selling them.
The move angered activists who had already forced other big names to pull similar items from the shelves. The decision to boycott L'Oreal products comes after the French brand reportedly decided to shelve words such as "white", "whitening" and "clear", as well as "fair", "fairness", "light" and "lightening" from its products.
But critics say it was only a PR bid that was only paying lip service to support anti-racism movements because the products were still on sale.
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