Kanye West‘s public transformation to Ye, is currently in the works.Entitled In Whose Name?, the project has reportedly been shooting in secrecy for the past six years and features never-before-seen footage.According to the official description, the film “promises to offer a unique and cinematic perspective on Ye’s public transformation” – West changed his name to Ye back in 2021.In Whose Name?
will be launched by Goodfellas and Utopia at the American Film Market, with an exclusive promo reel screening on November 7.The synopsis reads: “With a billion-dollar budget and a commitment to truth, Ye, formerly known as Kanye West, invites 18-year-old Nicolas Ballesteros armed with an iPhone on a six-year journey revealing unfiltered aspects of celebrity life which confront the provocative opinions, grand visions and bold contrarianism that defined him as the world’s most controversial artist.“The film follows Ye’s ascent to becoming the richest Black man in American history while uncovering why the superstar risked everything he had built in the name of freedom.
Examining the culture that birthed the star, In Whose Name? explores the overlapping influences of corporate exploitation, racial complexities and psychological struggles inherent in the American dream.”In a joint statement, Marie Zeniter, vice president of sales at Utopia, and Eva Diederix, head of sales at Goodfellas, said: “We’re thrilled to present In Whose Name?
at AFM.“This powerful documentary offers an unfiltered view without narration, it invites audiences to draw their own conclusions on themes of fame, religion and power.
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