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Joe Wicks trademarks his name in bid to create his own food and kitchen brand
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thesun.co.ukBODY Coach Joe Wicks is preparing to create his own food brand by trademarking his name. He has moved to protect his identity in hundreds of categories of grub such as meat, fish, bread, baby food, pizzas, popcorn, soups, beans and yoghurts.
Joe, 33, can also put his name to sauces, mayo, desserts and puddings and juices and oils. Ketchup, marinades, pasta products, snacks and cereal bars are also on the shopping list.
And he has also ringfenced his name so he can create a range of utensils, cutlery, sandwich makers, barbecues, slow cookers and kettles.
Read more on thesun.co.uk
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