Italian Sales Company True Colours Spreads Local Films Abroad
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variety.comNick Vivarelli International CorrespondentWhen Italian sales company True Colours launched from Rome’s MIA market five years ago, international prospects for cinema Italiano titles that were not directed by a handful of name auteurs, such as Nanni Moretti, Matteo Garrone and Paolo Sorrentino, had gotten rather dim.Italian cinema was being sold around the world mostly by foreign sales outfits that had become the preferred global channel for many of Italy’s producers, partly because they provided minimum guarantees that helped close their budgets and that local sellers could not afford.
The problem was that lots of exportable Italian product was being overlooked.“There was a gap,” says veteran distributor-producer Andrea Occhipinti, head of.
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