Virtually You: The Dangerous Powers of the E-Personality. “These needs are difficult to meet if we are constantly under a microscope, yet this is the state we’re in thanks to social media and companies whose business model is to endlessly mine and sell our personal data.”Of course, we also get something out of the deal: the convenience and entertainment of the many digital amenities that enhance our lives. “You can’t really avoid data collection anymore,” says , associate professor at the University of Oxford Internet Institute, who studies the ethical implications of AI, big data, and technology. “People are aware that data collection happens all the time, but they’re not fully aware of what risks that might bear.
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