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In praise of Harry Styles launching a beauty range

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telegraph.co.uk

A post shared by Pleasing (@pleasing)Nice enough products, but nice products is simply not enough for a brand to be successful in 2021.

Brands need to have social purpose, a deep understanding of their market and they can’t be neglectful of the need for strong sustainability credentials.

To his credit, Harry has ticked all the boxes - not to mention his new range marks the first time a man has created a beauty range for both men and women.‘When we decided Pleasing would make beauty products I wanted to be sure they were something I would use.

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