“I wanted to help teenagers get somewhere”: how Pressplay became the UK’s most influential drill channel
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nme.comKyann Sian-Williams how he launched an empireThe world has experienced a drill overload in the past 18 months as the Chicago-born, UK-raised genre finally made its way back home to the US last year.
Thanks to the late Brooklyn star Pop Smoke, who wowed with his own husk interpretation of the frenetic rap subgenre, almost every rapper of note – including Drake, whose ‘War’, which appeared in this year’s ‘Dark Lane Demo Tapes’ mixtape, was like a parody of the sound – has tried to jump back on the drill wagon.
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