Jemima Lord is also anti-iron. “Between working in my atelier and teaching yoga, I spend most of my time in jeans and leggings,” she says. “I wear almost entirely second-hand clothing, and always consider the ironing requirements before I buy. “I have one white shirt that I reserve for a particular ensemble, which I may or may not iron depending on my mood,” she adds. “My favourites are pre-loved cashmere, velvet and leather, all of which can be worn well without ironing.
As a parent of two teen daughters it’s always been a consideration. I bought their clothing at car boot fairs and garage sales when they were little, but never anything that needed a press.
Now, if they choose anything that needs ironing these days, they have to do it themselves.”I spotted ironing-free looks during the recent run of fashion weeks too.
Model Karen Elson wore a brown knitted mini dress with a camel coat in New York, while Laura Bailey wore a Fair Isle cardigan with a cherry red cheesecloth dress in London.
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