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How the beauty counter made a comeback – and is better than ever
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telegraph.co.ukred lipstick or even a good shade-matched concealer could be totally transformative. It’s no wonder I became a beauty writer.However, in the past decade, many counters have fallen victim to the rise in online purchasing, which allows you to have all your favourites at the click of a button and through your letterbox the next day.
Pleasingly, for physical shops, it feels like change is afoot.Chanel has opened a pop-up in London’s Selfridges to celebrate 100 years of No5.
Not quite a beauty counter, but a beautiful space nonetheless, Chanel Factory 5 has a range of everyday products (including a very chic water bottle) in the iconic black and white Chanel No 5 identity.
Read more on telegraph.co.uk
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