How Marvel’s ‘What If…?’ Became the Ideal Platform for ILM Immersive’s Interactive Storytelling

variety.com:

Todd Gilchrist editor Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” “What If…? — An Immersive Story” offers fans of the Marvel Cinematic Universe an opportunity not just to enter the world of their favorite superheroes, but participate in an adventure with them.

Borrowing from the namesake Disney+ anthology television series (and Marvel Comics series that inspired it) that explores speculative timelines in the superhero multiverse, “An Immersive Story” uses Apple’s Vision Pro headset to create a universe where participants can interact with characters like the Watcher, Sorcerer Supreme Wong, and a handful of alternate-reality heroes (and villains).

Best of all, they can recreate and use the powers of those characters to advance their own story. “What If…?” director and executive producer Dave Bushore says that their approach to the project, which was released for free May 30, was as free from limitations as the show that inspired it. “The constraints were only how many times could we ask ‘What if?’ of ourselves,” Bushore tells Variety.

Led with trademark cantankerousness by Doctor Strange’s sorcerer counterpart Wong, a “What If…?” participant learns how to repeat the movements of the characters to open portals and utilize the power of the Infinity Stones.