How Brigitte Macron won over the French by breaking every rule in the Gallic style book
telegraph.co.ukje m’en fous Parisian aesthetic.“It's the unspoken rule,” says Paris-based designer and boutique owner Lola Rykiel, granddaughter of fashion legend Sonia. "Never look like you've spent hours staring at yourself in the mirror, even if that's exactly what you've been doing.
It's about casually pulling together a subtle but amazing outfit – and it's this that foreigners are fascinated by, but perhaps also sometimes get wrong when they're trying to look stereotypically French."The irony is that French women put far more effort into their appearance than we do – one look at the average spend on beauty products and plastic surgery proves that.
But the Parisian uniform in particular is largely understated and made up of pieces like skinny jeans, well-cut coats, neck-tie blouses and expensive jumpers.
All this is worn with not much obvious make-up bar a smudge of eyeliner, and hair in a messy long bob or bun. The easiest shorthand is probably Camille Cottin’s character, Andrea, in Call My Agent, who wears a roster of silk shirts, black capes, fitted jeans and heeled boots.
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