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How Asos can make Topshop great again

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telegraph.co.uk

the brand we have known for the last two decades. The deal, which cost Asos £265 million and which includes Topshop, Topman, Miss Selfridge and HIIT athleticwear, will involve 300 mostly design-focused employees transferring to Asos but will not include the brands' 70 stores or the vast majority of its staff.

The loss of 2,500 jobs is the real tragedy of the Arcadia collapse, but without the Oxford Street emporium in particular, the soul of Topshop will be forever altered.

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