The Weeknd’s music sales soar by 385 per cent following Super Bowl performance
nme.comThe Weeknd has seen sales of his music soar by 385 per cent in the US following his performance at this year’s Super Bowl half time show.The Canadian artist, real name Abel Tesfaye, performed a medley of his hits during an impressive set that took place at the Raymond James Stadium in Tampa, Florida on Sunday (February 7).Billboard reports that, according to MRC Data, sales of The Weeknd’s music have jumped dramatically in the US as a result of his Super Bowl set.On the day of the show, The Weeknd’s collective songs and albums across his entire back catalogue sold 36,500 copies in the US compared to 7,500 the previous day (February 6) – an increase of 385 per cent.And 29 per cent of The Weeknd’s increased total sales on Sunday came from his.
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