longines.comThe German Association of Craftsmen aimed to industrialise and democratise quality design. Nomos Glashütte’s Tangente Update (left) is built on this principle. £3,200; nomos-glashuette.comBold, geometric and architectural, deco’s influence continued into future decades and was a driving force behind Jaeger-LeCoultre’s 1930s’ Reverso, including the contemporary Reverso Tribute Small Seconds (left), £7,500; jaeger-lecoultre.comTrained to combine the aesthetic and function of everyday objects and buildings, Bauhaus student Max Bill went on to create watches for Junghans.
Designs such as the Max Bill Kleine Automatic (left) are still produced today, from £890; junghans.deThe fluid lines and shapes used by architects such as Oscar.
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