Vivienne Chow PCCW’s Hong Kong-based free-to-air channel ViuTV saw a 29% increase in advertising revenue in 2020 despite a gloomy times and the impact of the COVID-19 pandemic.
The channel is now looking at boosting its visibility outside of the territory, as it celebrates its fifth anniversary in April.Success of variety shows such as three seasons of talent competition program “King Maker,” inspired by CJ E&M’s hit series “Produce 101” in South Korea, has helped it scout and groom a clutch of young idols.
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