The Japanese government has appointed a new PR ambassador to front anti-piracy efforts in the country. Kitty White – better known as Hello Kitty – will raise awareness of recent changes to copyright law in Japan.At a ceremony last week, Japan’s Minister Of Education, Culture, Sports, Science And Technology, Koichi Hagita, officially announced Hello Kitty’s new role in the battle against online copyright infringement. “I will do my best to make everyone aware of copyright”, the fictional character then said in a statement.In that role, Kitty will have to make Japanese internet users aware of the new amendments to the country’s copyright laws, which were enacted in June.
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