HBO Max and HBO combined for 73.8 million global subscribers by the end of 2021, ahead of company projections for 70 million to 73 million.That stat and a handful of others were delivered this morning by WarnerMedia parent AT&T ahead of an appearance by CFO Pascal Desroches at a Citibank investment conference.HBO Max launched in May 2020 and initially got off to a very sluggish start before finding its footing.
The streaming service, which can be accessed at no extra charge for paying HBO customers, started rolling out globally in the summer of 2021 and also introduced a lower-priced, ad-supported tier.
After initial branding confusion given the existence of other HBO-branded streaming apps in the market, HBO Max landed distribution with Roku and a new setup with Amazon, giving it access to two major U.S.
gateways.Internationally, HBO Max is still years away from entering the key markets of the UK, Italy and Germany due to prior distribution deals with Sky.
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