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HBO Launches ‘Gathering the Pieces’ Digital Campaign to Support Michaela Coel’s ‘I May Destroy You’ (EXCLUSIVE)

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variety.com

By Angelique Jackson As HBO’s newest series “I May Destroy You” unpacks the themes of trauma and self-discovery, the network has created an innovative digital campaign to support viewers.

The half-hour series follows Michaela Coel (“Chewing Gum”) as millennial writer Arabella Essiuedu, who is on a journey to become a successful author after an internet piece helped to dub her the next “voice of her generation.” But Arabella’s carefree existence comes to a violent end when she is sexually assaulted in a nightclub.

She is forced to reevaluate her life, her career, her friendships and her family as she comes to terms with what has happened.

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