H&M pulls school uniform advert after complaints it ‘sexualised’ children

manchestereveningnews.co.uk:

Fashion retailer H&M has apologised over a school uniform advert after it was accused of sexualising young children. The ad featured an image of two primary school-aged girls wearing pinafore dresses.

The slogan read: “Make those heads turn in H&M’s Back to School fashion.” The fashion giant has now confirmed that the advert has been withdrawn and the retailer has issued an apology. READ MORE: Victoria Beckham shares cheeky message to husband David as he strips to pants Try MEN Premium now for FREE...

just click here to give it a go. Social media users had expressed their concern about the ad, with one describing it as “H&M sexualising children” and another labelling it “inappropriate”.

One wrote: “What the hell is going on? This is sickening, sexualising kids.” H&M said: “We have removed this ad. We are deeply sorry for the offence this has caused and will look into how we present campaigns going forward.” Mumsnet founder and chief executive Justine Roberts said: “Mumsnet users have long been concerned about a sexualised culture creeping into the lives of children – which is why we launched our Let Girls Be Girls campaign in 2010. “It’s disappointing to see that, 14 years later, retailers are still creating inappropriate adverts that prematurely sexualise young girls. “While we’re pleased that H&M have accepted their mistake and removed the advert, it really should never have been created in the first place. “Our users would love to be reassured that they’re taking steps to ensure everyone at H&M is crystal clear about the issue so it doesn’t happen again.”