Cynthia Littleton Business EditorThe global television marketplace has come through an unprecedented 18-month period of moving and shaking as the structural shift to direct-to-consumer streaming collided head-on with pandemic lockdown conditions around the world.As the industry regroups for 2021 and gathers this week for the annual NATPE conference, held in virtual form this year, the largest U.S.-based media giants are squarely focused on international markets as the primary engine of growth for vertically integrated streaming behemoths.
This transformation for Disney, Comcast, WarnerMedia and others has led to the perception that the largest studios are largely out of the business of licensing content on a country- or region-wide basis..
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