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FX Unifies Branding Across All Platforms, Drops ‘FX On Hulu’ Moniker As It Ramps Up Output & Goes Global
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deadline.comFX is joining National Geographic as a singular brand across linear and streaming Disney platforms globally. Beginning this month, the “FX on Hulu” branding will be phased out, with FX programming — exclusive originals as well as next-day shows from the FX linear channels and library content — curated in the new “FX” hub on the streamer.
Additionally, the FX mark will now move above the titles on every one of the network’s shows. (As seen for FX’s venerable comedy series, It’s Always Sunny In Philadelphia, above.)The FX on Hulu hub was launched in March 2020.
It became a streaming destination for FX content, which had been scattered on various SVOD platforms, including the now-defunct FX+/FXNow as well as Netflix which still carries some of
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