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Former Studiocanal CEO Didier Lupfer Launches Company With Millennials-Skewing Projects (EXCLUSIVE)

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variety.com

Elsa Keslassy International CorrespondentDidier Lupfer, the former CEO of Studiocanal, has launched the Paris-based production banner The Media Company with a lineup comprising high-concept films and series, including “The Quest of Fire” and “Front Row.”The outfit is also developing about 10 feature films, including Russian helmer Michael Idov’s “Aspiration,” which is co-produced with Artem Vassiliev at Métrafilms, and thriller “Override,” directed by Dmitry Glukhovsky (“Tekst”).Lupfer said he was in advanced negotiations with a high-profile U.K.

marketing agency to measure the projects’ potential for young adults and collaborate on developing content for specific niches.

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