John Lewis’s website. Over bedding, barbecues and bags, it is fragrances that John Lewis customers are desperate to buy in 2021.
They aren’t just browsing: sales of perfume have risen by 24 per cent for the retailer year-on-year.I’m going to hazard a guess as to why: there is nothing quite as uplifting as a spritz of a new perfume.
A full stop on any outfit, now that our social lives are back on track(ish), a spray of something lovely is the perfect IRL conversation-starter.
Whether you wear it to give off an air of confidence, or a cosy sense of warmth, there is a perfume for any mood.If, like me, you prefer snuggly scents that melt into the skin – usually featuring a modern musk note – you’ll love Avec Amour, below, a roll-on perfume oil.
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