FAST Studios Launches, Aims to Capitalize on Growing Free, Ad-Supported TV Channels Space (EXCLUSIVE)
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variety.comMichael Schneider Variety Editor at LargeBranded entertainment vet Stuart McLean has launched FAST Studios, a new business aiming to capitalize on the quickly growing programming sector known as FAST — free, ad-supported television channels.As more companies aim to launch their own FAST channels to be distributed on platforms such as ViacomCBS’ Pluto TV and Comcast’s Xumo, FAST Studios is pitching itself as an investor and operator to handle day-to-day services like scheduling, marketing, distribution and ad sales. “I think the reality now of these FAST channels, with technology today, just about anybody can start a channel,” McLean said. “But you need at least ten new jobs to run that channel.
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