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Fashion’s lockdown winners and losers, from activewear to department stores
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telegraph.co.ukseveral household names calling in administrators, including Debenhams, Oasis, Warehouse and Cath Kidston, as well as the UK arm of Victoria’s Secret last week.But it’s not that we haven’t been shopping at all.
There was a spike in sales of pyjamas and loungewear in late March and throughout April, providing many retailers with a much-needed boost, while others rapidly pivoted to production of face masks, which have become an essential accessory.In fact, there are some brands that have actually been thriving over the past three months, whether it’s because their offerings have remained necessary to us during lockdown, or they’ve been able to adapt their business models to accommodate the challenges of this unprecedented time.They may also.
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