transforming his clients.He’s been working in the industry for 18 years but launched another side of his business just before lockdown.His salon started offering Novo Cabelo – a hair replacement treatment that is a more effective, affordable, and less invasive option than surgery.
Rob became a viral sensation back in August 2021 he teamed up with London bus driver Adam Sinclair, who had been hiding his thinning hair under hats.
The pair took to the streets to ask strangers to guess 29-year-old Adam’s age – with their "brutally honest" assessments going as high as 47.But Rob fitted one of his £350 'hair systems' onto Adam's head and cut it to blend in seamlessly with his existing hair.The transformation video saw Adam put his hands in front of his mouth in pure shock and he then begins to cry after looking at his reflection in the mirror.It has since been viewed almost 30 million times internationally.The dramatic makeover is just one of many Rob carries out on a day-to-day basis, which he finds "really rewarding".He now goes around the country to teach hair system application to others.Rob told ChronicleLive: "When I was being trained in hair system application I felt like it was focused on how much money you could make out of someone and that didn't really sit right with me.“But with this business, we care about our clients.
There is no judgment and it's a safe space."Every day I see how amazing it is for someone to get their confidence back.“My mission is to really try to break down the stigmas around hair systems.“Some people think they look terrible or they'll blow off in the wind but TikTok has been great in breaking down that stigma."TikTok allowed me to get my work out there and to really spread awareness about.
Read more on dailystar.co.uk