Leo Barraclough International Features EditorAs the European Film Market prepares to launch on Monday in a digital format, its new director Dennis Ruh talks to Variety about the rationale behind the structure that he has chosen, and the challenges he’s faced in staging this edition of the event.We took into consideration that the film industry follows a certain rhythm each year.
The European Film Market, as one of the largest distribution platforms for audio-visual content, is kicking off the film year, followed by Cannes, the AFM and others.
If the EFM moves to a later time we collide with the other markets. Furthermore, whether a pandemic is preventing us from having a physical event or not, there is a huge need for content by.
Read more on variety.com
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