Cannes has bowed to industry pressure and will hold its film market — the Marché du Film — in an four-day online-only version in May, ahead of the planned 2021 Cannes Film Festival, scheduled for July 6-July 17.
The move was expected after reports that sales companies were looking to set up their own pre-festival market screenings, perhaps together with IFTA, the group which runs the American Film Market.
The short virtual Marché is being billed as a "pre-screenings" event, with Cannes in July still planned as both a market and festival.
The earlier, online-only market will focus primarily on market titles and pre-sales, with the possibility of a fewfestival films in the mix.
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