When Endeavor filed to go public on March 31, nearly two years after its first (unsuccessful) effort, it made a subtle but significant change in its pitch to investors.
In Endeavor’s first filing on May 23, 2019, the opening line in its prospectus read “Endeavor is a global entertainment, sports and content company, home to many of the world’s most dynamic and engaging storytellers, brands, live events and experiences.” The emphasis was on entertainment, and storytellers.
Fitting for a company founded and built on the success of the creators and performers of film and television. In its second attempt on March 31, 2021, the opening line in its prospectus read “Endeavor is a premium intellectual property, content, events, and experiences.
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