As it seeks to widen its reach across China and Asia Pacific, Endeavor subsidiary Endeavor China has appointed media and entertainment executive Sum Huang as CEO.
Huang was most recently co-founder and partner of XG Entertainment, a leading premium content provider in Asia, and previously spent five years with Hony Capital.Under Huang’s leadership, XG raised capital from Alibaba CICC and YF Capital, and built a business developing and producing premium shows for streaming platforms, as well as underwriting and producing live concerts for top music artists.
XG also established a branded content team that formed a TikTok-based, multi-channel media business. At Hony, Huang initiated milestone deals for ByteDance and SMG Pictures, and led
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