Blake Lively’s blog Preserve, Rihanna’s luxury ready-to-wear brand Fenty, Lindsay Lohan’s Lohan Beach House, we could go on), suggests that cultivating a successful business longterm, even if you're a megastar, isn't quite as easy as putting your name (and a few Instagram likes) on a product.
When even the world’s most beautiful, talented and publicity-generating people can’t effortlessly compel revenue, who can?Enter Plaistow-born Emma Grede, who is the woman behind not one, but two Kardashian brand behemoths.
The once university drop-out is now both Co-Founder, alongside Khloe Kardashian, and CEO of inclusive denim brand Good American (founded 2016), plus she's a Founding Partner of Kim Kardashian’s viral shapewear brand SKIMS.
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