EA Sports has announced that it is extending its video game partnership with Mixed Martial Arts (MMA) organisation UFC for another decade.The companies announced the renewal of their partnership on Thursday, November 6, through a press release.
EA Sports notes that the deal extension comes after a massive spike in the number of players for this year’s UFC 4, as compared to 2018’s UFC 3.“Fans played more than 64 million simulated UFC fights during the EA Sports UFC 4 launch week, a 125 percent year-over-year increase compared with the previous edition, EA Sports UFC 3,” the developer noted.
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