Def Jam Launches as Frontline Label in the U.K.
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variety.comJem Aswad Senior Music EditorUniversal Music U.K. has today announced the launch of 0207 Def Jam, a new frontline label and the U.K.
home of the iconic Def Jam Recordings label, which will be helmed by newly minted co-presidents, Ghanaian London-born twin brothers Alec and Alex Boateng.Confusingly, the label will actually be called 0207 Def Jam, which takes the first part of its name and inspiration “from a telephone code in London as a nod to the music, culture and art the UK is famed for,” along with the legendary Def Jam label.Alongside his brother, Alex (pictured above, left, we think) takes the helm after 10 years at Universal Music UK, most recently as president of Island Records’ first Urban Division.
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