Drive-in esports arenas may soon be the latest attraction. Real estate investment company Horizon Group Properties has partnered with esports analytics company Harena Data L.L.C., which operates the brand USA Drive-Ins, to develop esports arenas and drive-in movie theaters in four major U.S.
cities. On the esports side, the idea is for consumers to watch tournaments and compete in events from the safety of their vehicles.
Initially, the arenas will be located in Horizon-owned malls in Louisville, Kentucky, Gettysburg, Pennsylvania, and El Paso and Laredo in Texas. "Horizon is committed to innovation, to its retailers, and to the communities we serve,” said James Harris, managing director at the Illinois-based Horizon.
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