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Dragons' Den fans 'can't stop itching' after head lice treatment business pitch

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BBC series that she's turned what is considered an embarrassing issue into a business opportunity.As the "head nit-picker" in her family, Eileen claimed that the current products on the market don’t work well enough, so she developed her own.She pitched her head lice treatment and clinic NitNot, which she believes fills "a big gap in a massive market".Eileen says her range of products are safe, free from toxic and flammable chemicals and actually work.She opened the NitNot Head Lice Treatment Clinic in Hertfordshire.The business sells an eco-friendly and ethical solution which promises to kill all head lice and eggs.She wants £40,000 in return for a 20 per cent share.Her aim is to roll out her clinics nationwide, as well as her licensed.

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