Dr Alex George has always spoken openly about mental health, using his post-Love Island platform to normalise and encourage honest discussions about how we're really feeling.
But in July, the subject came to the front of his life when his younger brother Llŷr died from suicide and the family faced unimaginable grief.
The A&E doctor and his family are now preparing for their first Christmas without the 20-year-old, and Alex admits it's going to be tough.
Speaking to The Mirror to raise awareness of mental health as part of a campaign with Nuffield Health, he said: "Going towards Christmas is hard.
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