Dolce & Gabbana’s first Alta Moda show to stream digitally and if it proves successful, will present the designers with quite the paradox.
Back in 2012 when Domenico Dolce and Stefano Gabbana launched their Alta Moda collection, it was part of a strategy to re-elevate their brand.
They had just shuttered D&G, the lucrative diffusion line that did a storming in distressed jeans and crop tops. Both Dolce and Gabbana felt it was time to re-establish what their label had first become famous for: expert tailoring and a sexy but refined sensuality borrowed directly from 1950s and early 1960s Italian cinema.Those early Alta Moda shows were dedicated to outdoing Paris’s couture shows, all of them held in that city along traditional catwalk show.
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