Disney+ is jumping onto the co-viewing bandwagon with a new feature called GroupWatch. The experience, which launches Tuesday in the U.S.
after a test run in Canada, Australia and New Zealand, allows up to seven people to watch the same Disney+ title together, even if they are in separate places.
Few co-viewing experiences have been available on television sets, but GroupWatch works across a number of platforms, including web browsers, mobile devices, connected TV boxes and smart TVs.“If we had launched this as a [web] extension, out of our 60 million subscribers, it would have been a drop in the bucket that would ever use the product,” says Jerrell Jimerson, senior vp product management for Disney+.
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