deadmau5 for worldwide representation in all areas, the agency announced Thursday (June 25). Under the agreement, UTA will continue developing the DJ and producer’s blockbuster touring business while helping him further expand his content into areas such as gaming, animation, film, philanthropy, entrepreneurial ventures and branding.
It will also explore opportunities for his label, mau5trap.The agency will additionally represent deadmau5’s techno alter ego Testpilot, who has performed at Detroit’s Movement Festival and Ultra’s Resistance stages in both Miami and Ibiza, among other venues.UTA music agent Cheryl Paglierani and electronic music co-heads Kevin Gimble and Steve Gordon will represent deadmau5 in the live music space.
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