Cult Beauty Alexia Inge has created an online community for those who want to easily shop for shout-from-the-hilltops beauty buys all in one place.Over the past year, the online retail brand has observed a massive growth in demands around wellness which has become a full-fledged category in beauty- and the most demanding at that.
In fact, Cult Beauty’s wellbeing sales doubled in 2020 with a massive 120 percent year on year increase. Candles, essential oils and supplements were all highly sought after and hot on the agenda.“As a category, ‘Wellbeing’ is increasingly enmeshed within ‘Beauty’ and in turn, ‘Wellness’ has come to encompass the twin pillars of mental and physical health with the pandemic prompting a deeper awareness of the need.
Read more on telegraph.co.uk