Alexia Inge: Last News

A post shared by Holly Willoughby (@hollywilloughby)“As a category, ‘Wellbeing’ is increasingly enmeshed within ‘Beauty’ and in turn, ‘Wellness’ has come to encompass the twin pillars of mental and physical health with the pandemic prompting a deeper awareness of the need to care for both: ‘health signalling’ is the new ‘humble brag’,” comments Alexia Inge, founder of Cult Beauty. “If there’s one positive to emerge from the pandemic it will be this re-prioritising of wellness – elevating it to something more than just a hobby for the affluent.”Although sales for candles have steadily risen over the past decade, they used to be the easy go-to gift for birthdays, Christmas or housewarmings.

eye cream. It’s often the product I tell people they can easily leave out of their skincare routines.

Nine Perfect Strangers, the all-star TV drama featuring Nicole Kidman as Russian retreat owner Masha has had a limp response. Set in a swanky American wellness retreat frequented by wealthy clients in search of healing, the show appears to take aim at the gentrification of wellbeing, something the those in the blue zones have been doing for centuries for free. Yet the wellness boom is only set to grow.

Cult Beauty Alexia Inge has created an online community for those who want to easily shop for shout-from-the-hilltops beauty buys all in one place.Over the past year, the online retail brand has observed a massive growth in demands around wellness which has become a full-fledged category in beauty- and the most demanding at that. In fact, Cult Beauty’s wellbeing sales doubled in 2020 with a massive 120 percent year on year increase.

actual Brexit, a new president-elect of the United States, banana bread and even Connell’s chain. But despite some highs and a plethora of lows, beauty gave us the kind of consistency we all required, bringing some much needed solace to trying times and proving that amid all the turbulence its resilience is not to be underestimated again. As with consistency, each year brings with it a fresh set of beauty focal points and while the pandemic undoubtedly influenced the trends of 2020, namely DIY haircuts, a return to skincare and big brows (thanks to maskne and, well, masks respectively), 2021 has a host of new and exciting things lined up.CEO and co-founder of Cult Beauty, Alexia Inge, says, "Covid has highlighted that the modern world needs

lookfantastic.com, searches for brightening vitamin C skincare went up by 43 per cent last year, while niacinamide (vitamin B3), known for smoothing skin texture and boosting hydration, had a 221 per cent growth, and can be found in many skincare products from Olay to Allies of Skin.But if you really want to step up your well-ageing regime a notch, invest in a holistic skincare gadget. Alexia Inge from Cult Beauty says, ‘Lockdown has changed people’s perception of beauty treatment devices.

actual Brexit, a new president-elect of the United States, banana bread and even Connell’s chain. But despite some highs and a plethora of lows, beauty gave us the kind of consistency we all required, bringing some much needed solace to trying times and proving that amid all the turbulence its resilience is not to be underestimated again. As with consistency, each year brings with it a fresh set of beauty focal points and while the pandemic undoubtedly influenced the trends of 2020, namely DIY haircuts, a return to skincare and big brows (thanks to maskne and, well, masks respectively), 2021 has a host of new and exciting things lined up.CEO and co-founder of Cult Beauty, Alexia Inge, says, "Covid has highlighted that the modern world needs