Entertainment marketing outfit Create Advertising Group has hired Callie de Quevedo as SVP and Head of Integrated Marketing.
In her new role, de Quevedo, who earlier in her career held pubic relations posts at NBC, Disney, and Fox Television, will create strategy-driven, integrated campaigns for Create clients which include most major Hollywood studios and networks and top gaming companies.De Quevedo previously served as VP Integrated Marketing at Ignition Creative, where she expanded the agency’s capabilities to include integrated marketing methodologies and PR working with brands there including Apple, Netflix, Amazon, Hulu, Marvel, Yahoo, NBCUniversal, Cirque du Soleil and YouTube.Most recently, she was CMO for a tech incubator serving
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