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Disney+ Star Launch Will Boost Choice for Adults' "Me Time," Executive Says
Walt Disney streamer Disney+, which ended 2020 with nearly 95 million subscribers worldwide, launched in Europe in late March 2020 where it will next week add general entertainment content brand Star, which one top executive says will bring more choice for parents' "me time." Star, which uses the name of the Indian TV giant Disney acquired when it bought large parts of 21st Century Fox and will debut in Europe and some other international markets on Feb. 23, will offer exclusive and non-exclusive content from ABC Studios, Fox Television, FX and 20th Century Studios and become the six content brand within Disney+ in the markets it reaches (in addition to Disney, Pixar, Marvel, Star Wars/Lucasfilm, and National Geograhic).