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Beyonce wows in dramatic transformation for new Ivy Park Adidas collection

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Pop icon Beyonce looks absolutely sensational in her latest post for the new Ivy Park collection for Adidas, showcasing a brand new look for her sportswear brand.

The 40 year old singing sensation, who rose to fame back in the late 90s with award winning girlband Destiny's Child, first launched her clothing brand Ivy Park in 2016, and it has gone from strength to strength.

Beyonce's active wear brand Ivy Park, which boasts 1.2 followers on Instagram, shared the brand new snaps of the star in the early hours of Friday morning, and we can't get over how different she looks.

Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter Showing off her new cropped bob, with a cute blunt fringe, Queen Bey looks worlds away from her curly haired alter ego we are used to seeing performing on stage.

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