Comcast Goes Over the Top With Launch of XClass TV, Its First TV Sets in the U.S.
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variety.comTodd Spangler NY Digital EditorComcast is going direct-to-consumer — offering streaming TV services to consumers across the U.S., including outside its traditional service areas — with XClass TV, a new line of smart television sets built for streaming.For the first time, Comcast’s streaming-entertainment platform will be available to consumers across the U.S., without an Xfinity subscription.
The cable operator is looking to widen its addressable market as its base of Xfinity TV subscribers has steadily declined the last few years.The XClass TVs, built by Hisense and priced at starting at $298, will include 12 months of NBCUniversal’s Peacock Premium with ads (normally $4.99/month) for no extra cost.
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