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CNN Closes Book on Great Big Story, Its One-Time Answer to Vice and Buzzfeed

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variety.com

Brian Steinberg Senior TV EditorCNN launches many stories each day, but one of them has come to an end.The AT&T-owned news operation is shuttering Great Big Story, a streaming-video hub that launched in 2015 to some attention, and was billed as a way for CNN to reach a younger generation increasingly turning to short-form video delivered via broadband and mobile to get its news and information.

For some, Great Big Story represented a way to compete with upstarts like Vice or Buzzfeed – digital boostrappers who were making inroads in the mainstream news cycle with stories and videos that appealed to millennial consumers.“Challenging times call for difficult decisions, and it is with a heavy heart that we are announcing today that we will be.

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