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‘Clickbait’ Trends To No. 1 On Nielsen Streaming Chart; ‘Cruella’ Cruises

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Clickbait, Netflix’s eight-episode thriller series, captured the top spot on Nielsen’s U.S. streaming chart in the first full week after its release.After starting to stream on August 25, the show went on to capture 1.46 billion minutes of viewing from August 30 to September 5, according to Nielsen.

The company measures streaming only via a TV set, meaning mobile is not counted, and only for Netflix, Amazon Prime Video, Hulu and Disney+.

Numbers are released after about a  month’s delay, by arrangement with the streaming providers.Created by Tony Ayres and Christian White, Clickbait centers on a family upended by a series of digital-age events.

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