Patrick Frater Asia Bureau ChiefChinese cinema chain JinYi Media has agreed a 12-theater deal with premium large format tech company Imax.
The deal involves upgrading seven of Jinyi’s existing Imax sites to use laser technology, and the installation of Imax kit at five new sites.
The move reflects China’s current ability to operate cinemas largely normally, and the country’s 2020 status as the world’s largest theatrical market.Despite Chinese cinemas having been closed for nearly six months, China’s gross box office this year is forecast to exceed $3 billion.
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